Adventrum is being recognised for excellence in the UK Digital PR Awards. The campaign to promote their hugely successful name generator asset BusinessNameGenerator.com has been shortlisted in the ‘Best Use of Creativity’ category.
Adventrum teamed up with a UK-based digital marketing agency Distinctly, to develop the ‘Creative Nostalgia’ campaign.
The campaign set out to earn links from high authority US publications and generate social coverage to create a buzz around Business Name Generator’s childcare business service.
Data analysis was used to uncover a nostalgic angle that connected children’s television shows and their impact on children’s language skills. The creative approach triggered a sense of familiarity and fondness among both parents and children of their beloved animated series from childhood and adulthood.
A list of the top 100 most popular children’s television was compiled, and transcripts were obtained from full episodes of the TV shows available on YouTube. The winner, Spongebob Squarepants, came out on top with 213 unique words per 1000.
The media relations targeted journalists at parenting sites, pop-culture sites, along with national newspapers internationally and nationally.
Overall the campaign had a positive impact on Business Name Generator with 40 pieces of coverage internationally, including articles that featured links. Tweets such as CartoonNewsNetwork and other users generated a total of 1,000,000+ views and hundreds of thousands of tweets and likes.
Business Name Generator has over 1 million monthly visitors worldwide. The tool has helped 3 million users develop a brand by finding a name and matching a domain. Users search a wide range of themes or keywords to find a name best suited to a business or product.
The awards winners will be announced at Montcalm Marble Arch, London on Wednesday, 12 July 2023.